How to stand out in a crowd of content
Be unapologetically yourself.
Don’t read what other people are writing and try to emulate them. You won’t be able to connect with your audience, and connection is everything. Let the words flow from your heart, not carefully crafted over the course of hours to fit a framework. You’ll have spent hours crafting one unsuccessful post in the time you could have wrote several authentic ones.
Also find the medium you’re most comfortable with. I spent years grinding on every platform… Facebook, Twitter, Instagram, even YouTube, but in all that time only my Twitter was growing. And un-coincidentally, it was the platform I enjoyed working on, it felt natural. I drastically reduced my time spent on other platforms and focused almost exclusively on Twitter, and my business has thrived from it.