How to build trust in Email Marketing
When it comes to Email Marketing, the thing that is going to most determine whether your campaign sinks or swims is the trust you’ve built with your subscribers.
It determines whether people are going to open your email, whether they’re going to be willing to read all of your copy, and most importantly, if your pitch is going to convert them.
So how do you build trust?
Show that you care
When you sit down and type out your first newsletter, make sure your first priority is to show that you care about the wellbeing of your readers. It’s about them, not about you.
For example, if you are promoting products that will help them fix their health, show them that you care about their health and fitness.
If you don’t care about your subscribers, it is going to come across in your emails.
Add value in every email
People are going to stop opening your emails if they don’t think they’re gaining any value by opening them, or worse, unsubscribe.
You should never send out a newsletter until you’re confident it’s helping your readers in some way.
Even if some emails are more pitchy than others, the ones that came before should have bombarded your subscribers with value.
Most importantly, always be honest and authentic. They are already aware that at some point you are going to try sell them a product or service, but they won’t mind if they trust you and know that purchasing it will improve their lives in some way.
There’s no reason to hide it. It’s the nature of the relationship. And they will appreciate your honesty.